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The way your website is designed makes a huge impact on your visitors and influences their opinion of you. First time visitors to your site will notice the design before anything else, such as what you're selling or any informative articles you may have. So let's look at some simple ways you can design your website so that people who visit will be impressed rather than turned off.
Isn't it very obvious that you should take the content on your webpages through a basic spell check? You should know by now that a lot of things will add up to the final grade your site receives. Avoid going through this situation and use a word processor like Microsoft Word to do a thorough spell-check of the content on your site. But maybe it all depends on your audience because some are obviously less caring than others. Just get in the habit of checking it every time you finish writing something.
Whether you opt for over or under the header, be sure to always slap the good old link back to home.
This could be the main graphic, the company logo or simply a link on the header that leads the visitor to the homepage upon clicking. Plus you do need to ensure that all of your pages have the homepage link on it. For example, let's take your website's navigation bar - it should be in the same place on each of your page, and not moved around. If you use a logo, the very often people will, or may, assume the logo link is the homepage link - but we would not always assume people know.
Alternate Domains: to make sure that your brand is protected and that everybody can find your site, you should register alternate and multiple versions of your domain name with a variety of extensions. This protects you against other people who will want to take advantage of your success with similar domain names. It's not really related to your website design but take this step anyway so that you won't accidentally lose any valuable readers. Then all you do is re-direct everything to your main site (it's what big companies do when they want to increase brand awareness for their websites). For example, don't just limit yourself to the .com--you need the .org and .net as well so that you're covered in the three most popular extensions. This will also help your site have no competition from other domain extensions in the search engines.
Overall, your site's design will improve with time and will become more effective as you make improvements. However, focusing on the basic web design elements is where you should start off, so that your site doesn't lack anywhere. Web design isn't actually complicated...until you make it that way. If you want people to respond well to your site and get as many sales as possible and build a really good brand, you need to focus first on building a good foundation.
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